The future of nerdy cars

Hey cool, a USB flash drive as the key for a car, link here.

Designed for “net-savvy youngsters”, Mazda’s new concept hatchback, Sassou, ditches the traditional cylinder lock key system in favor of USB flash drives. In addition to starting the engine, the flash drives can be used to transfer driving directions for long trips along with the latest songs for the day to the Sassou’s internal hard drive.

It’s only a concept but it has a lot of potential, each person who drives the card can have their music on their own key (rather than messing around swapping CD’s etc) their own environmental settings, seat positions etc etc, cool!